Who we are

New Zealand Pork is the statutory industry board that works to support New Zealand’s pork producers, building a sustainable future and ensuring high standards of animal welfare.

Operating under the Pork Industry Board Act (1997), New Zealand Pork is the operational name of the New Zealand Pork Industry Board. We work on behalf of New Zealand's pig farmers and producers.

All farmers have a say in what our business goals are, and what subsequent services need to be, and we are guided by a five-year action plan that is reviewed each year.

Our work is about providing benefits to farmers and the entire industry. We do not own or trade in pig products and cannot intervene in commercial activities or influence the schedule price.

Our objectives are to represent, advocate for and defend the interests of pig farmers in New Zealand. We aim to promote and maintain the reputation of the industry and its products.

Goals

We aim to promote and maintain the reputation of the industry and its products by representing, advocating and defending the interests of our New Zealand pig farmers.

Goals

Vision

To promote and support a thriving, sustainable and valued New Zealand pig farming industry for generations to come.

Vision

Mission

Support, encourage & promote the consumption of highly valued pork products,born and raised in New Zealand, using efficient, sustainable and responsible farming practices.

Mission

Goals

We aim to promote and maintain the reputation of the industry and its products by representing, advocating and defending the interests of our New Zealand pig farmers.

Vision

To promote and support a thriving, sustainable and valued New Zealand pig farming industry for generations to come.

Mission

Support, encourage & promote the consumption of highly valued pork products,born and raised in New Zealand, using efficient, sustainable and responsible farming practices.

We promote a sustainable and profitable future for New Zealand’s pig producers.

what we do

We are here to be the voice of the industry, and ensure that what is best for our farmers and their businesses is represented at all levels across local and central government.
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We provide advice and advocacy across a variety of areas including but not limited to animal husbandry, animal welfare, resource management, biosecurity and food safety.

Our work focuses on four strategic priorities
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Product integrity -‍ Giving Kiwis confidence in buying New Zealand born and raised pork.
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Viability/sustainability - Continually seeking to enhance our high animal welfare standards, environmental best practice and advocating for an enabling and supportive regulatory environment.
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Health status and disease - Upholding the high health status of New Zealand’s pork industry through advocacy, research and awareness-raising to manage biosecurity risks.
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Value creation - Brand development, marketing, certification programmes and supply chain collaboration to enhance and add value to New Zealand pork.

Our People

Meet the team who are supporting our local farmers

Annual Reports

Our Annual Report provides an overview of New Zealand Pork’s activities, achievements and related financial information. It is released in the first quarter of each year.

New Zealand Pork Industry Board Annual Report 2023